01
Tasks
What your team does in a normal week, with special attention to the repeated work: data entry, follow-ups, scheduling, report assembly, document preparation, chasing approvals. The recurring work is where automation pays; the one-off work is noise.
02
Time
Roughly where the hours go, gathered by observation and honest conversation rather than surveillance. Precision is not the point — finding the two or three tasks that quietly consume whole days each week is.
03
Tools
Every piece of software the business pays for, what each is actually used for, where they overlap, and which features you already own but never switched on. It is common to find the capability a business was about to buy sitting unused in something already on the bill.
04
Handoffs
Where work passes between people or systems — sales to operations, office to field, CRM to accounting — because handoffs are where things wait, and where they get dropped. The gap between two systems bridged by Friday-afternoon re-typing shows up here.
Nothing about this requires your team to stop working. Sessions are short, scheduled around your operation, and most of the mapping happens by watching real work with real examples — last week's inquiries, this month's invoices.
Recurring work, real hours, owned tools and handoffs show where automation actually pays.